Having already looked at a lot of branding i.e. pubs and crawls etc. I have found that the branding is very cheesy and typical. I would like to design something that is different and not a typical picture of a pint etc.
I figured....
That Otley sounds like an elephant and elephants drink more than any other animal. Elephants also move from watering hole to watering hole to drink just like pub crawlers so I figured that an elephant could be the idea basis for my branding.
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