STYLE

From living in leeds I have come to realise that that a lot of decisions people make is mostly style over substance. There is a big art movement here and a lot of trend setting there and this is reflected in certain aspects of design.

There are individuals that follow this strictly and others that merely follow. This is why I believe that the Otley brand has to have elements of resent trend. But also not be too clever and loud, a toned down version a middle ground needs to be achieved I think.

below are some examples of what I have been looking at....

I would like to achieve a less conventional design regarding type and image. This would have to be quirky but equally effective in communication.

Shape and colour have to be less conventional and more trend concerned to suite the target audience